Edwin V. Avent, President/CEO/Publisher
Edwin
V. Avent is the President, CEO and Publisher of Heart & Soul
Magazine the nation's leading health, fitness and life solutions
magazine targeting African-American Women. In this capacity Mr. Avent
is responsible for all day-to-day activities associated with running
the
magazine including advertising sales,marketing, promotions,
editorial, design, circulation and newsstand sales. A driven, motivated
and visionary entrepreneur, Mr. Avent has over 20 years of experience
in magazine publishing, advertising, marketing and sales. He also has
over 12 years of health related marketing experience.
Immediately prior to acquiring Heart & Soul, Mr. Avent served as Co-owner, Executive Vice President and Chief Operating Officer of Twenty First Century Group (TFCG), a Baltimore, MD based advertising, public relations and strategic planning firm. He directed all day-to-day management, account services and new business development efforts.
Prior to joining TFCG, Mr. Avent founded and served as President/CEO of U.S. Prevention Marketing Group (USPMG) producers of the first brand of condoms targeting African Americans called Umoja Sasa condoms. Established in 1991, Mr. Avent was the driving force behind USPMG's success in launching national HIV/AIDS prevention campaigns and realizing their health education and prevention marketing mission.
His magazine publishing career began at Cornell University in 1981 when he founded and served as publisher and sales manager of Equity Magazine, a campus based magazine for Cornell's minority student population. He followed that experience by helping to launch The Ithaca Times Weekly Newsmagazine where he served as the Advertising Sales Manager. In 1985 he joined Career Communications Group, Inc., publishers of U.S. Black Engineer Magazine and Hispanic Engineer Magazine. There he held various positions of increasing responsibilities including advertising account executive, marketing director and director of sales and promotions.
Mr. Avent is an active participant in the Baltimore community; co-founder and board member of Black Professional Men, Inc.; he has also served on the board of directors of Associated Black Charities, Inc. He is a graduate of The Leadership Program and has been recognized by the Baltimore Business Journal as one of its "40 under 40" future business leaders. He holds a Baccalaureate Degree in Policy Analysis and Management from Cornell University. Mr. Avent is married to his wife, Tracey, has a son named Austin and they reside in Hanover, Md.
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