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This Month in Heart and Soul

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FEATURES ON TAP! - Singing/Acting Sensation Jill Scott Discusses Life on the Doorstep of Motherhood; 150 Tips, Lessons and Insights on Living a Healthier Life While Creating an Eco-friendly World; a Look at Pain and Treatment; Finding Work Abroad and a View into the Obama Health Plan

·On the Cover - Golden Lady Jill Scott·
 
Baltimore, MD - Heart & Soul magazine, the nation's leading source of health and fitness information for African-American women, goes "green" with an April/May issue brimming with information designed to help readers lead a happier, healthier and more environmentally friendly life.  From recycling, to conserving energy to identifying businesses with a commitment to a greener world, Heart & Soul's spring issue offers 150 tips to enhance mind, body and ecology.
 
Also, singer, actress and cover girl Jill Scott discusses her life's latest challenges, including shooting the second season of her HBO series in the Motherland, finding a new love and preparing for her greatest role yet-motherhood.
 
Other features highlighted in the current book focus on such vital topics as getting a grip on pain and treatment; a daughter's take on coping with her mother's Alzheimer's; how to land that dream job abroad; the real deal on controlling cholesterol and a timely, up-to-date look at President Obama's health care plan.  Heart & Soul also continues celebrating its 15th anniversary with the next in a series of top 15 lists, this time giving nods to the nation's most eco-friendly companies.
 
Now on newsstands, the April/May issue also provides a hefty serving of expert-driven insight on health, fitness, nutrition, fiscal management and overall positive living, further underscoring Heart & Soul's role as the "healthy, wealthy and wise" choice for black women.
 
"We all need to be conscious of the effect we're having on the environment so we can leave a better planet for our children," says Heart & Soul's Executive Editor Kendra Lee. "That's why it was so important to us that we provide actionable tips for our readers to go green in their personal lives. And as always, we've packed this issue full of the kinds of stories people have come to expect: ones that help women find the health and wellness information vital to living their best lives ever!"
 

Heart & Soul's Eco-Savvy Sister Features:

"The Green Road - 4 Steps to a Sustainable Lifestyle" by M.C. Tapera (p. 36).  Working to preserve the planet is a process that begins and ends with personal responsibility.  This piece takes readers through four basic steps geared to help them review their own behavior and make better, more eco-friendly choices in their day-to-day lives.
 
"Easy Green Wedding - 8 Ways to Have Eco-conscious Nuptials" by Claire Sulmers (p. 38).  Getting married should be one of life's most memorable experiences. And it can be even better when plans are made with an eye on environmentally helpful practices. Writer Claire Sulmers reviews eight simple ways to ensure that the lucky couple's life gets off to a great, green start.
 
"Top 15 Green Businesses" by Debora L. Shelton (p. 40). In honor of its 15th anniversary, Heart & Soul continues its series of top 15 lists by enumerating the nation's leading green businesses.  With Whole Foods anchoring the top of the list, there are some easy calls, but be prepared for a few surprises.
 
"15 Ways to Go Green While You Go Lean" by Nichele Hoskins (p. 42).  Staying fit and trim is the foundation of a healthy, strong personal life.  But incorporating green practices into your workout ensures that your exercising helps others as well.  Trading plastic for reusable water bottles, picking up trash on your next power walk or washing your workout gear in cold water are but a few of the ways to go green and lean.
 
Other Features in the Current Issue Include:                             
 
"The Golden Life of Jill Scott" by Sherri McGee McCovey (p. 34).  We've been on our long walk with Jill Scott for just shy of a decade now, and the journey only gets better and better.  Writer Sherri McGee McCovey shares the multi-talented performer's latest joys, including her hit HBO series, connecting with a new love and the thrill of preparing for the birth of her first child.
 
"Feel No Pain" by Tamara Y. Jefferies (p. 44).  Few things in life confound and confront so many people as does pain.  And while universally experienced, it is not nearly as widely understood, even by the experts.  "Feel No Pain" looks at the issue from a number of angles and encourages readers to try a variety of approaches to bring their pain to an end.
 
"For Mom" by Renee D. Turner (p. 46). With Mother's Day around the corner, Renee D. Turner shares a timely and intimate view into her journey handling her mother's descent in Alzheimer's disease.  She shows, through personal example, that while the illness is devastating, you can still find love, some joy and lots of understanding on the other side.
 
"Far From Home" by Afi Scruggs (p. 48).  With the U.S. economy taking it on the chin almost daily, a viable option may be to look for employment overseas.  This piece looks at four spot-on steps to help prepare you to a land a career abroad.  
 
"Cholesterol Tool Kit"  by Kennedy Spencer (p. 50).  Bad cholesterol.  Good cholesterol. LDL. HDL.  How much of each do you have? For African-American women (and anyone else for that matter), understanding the role this waxy, fat-like substance plays in the body's ability to function properly-as well as lower the risk of heart disease-can be life saving.  Writer Kennedy Spencer breaks down the ins and outs of cholesterol, including whether or not medication is the best way for you.
 
"Will the Obama Plan Be a Better Deal?" by Sheree Crute (p. 52).  Quality, affordable health care remains one of the black community's most daunting challenges.  For African-American woman between the ages of 19 and 55, finding a plan is not only harder than it is for men, it is also more expensive and often not comprehensive.  President Obama made this issue a campaign cornerstone and has set out to make good on his word.  This article details what his plan is all about and what everyday Americans can and should expect from it.

Other highlights include:
 
· Natural Wonders: From antioxidant-rich berries to oils and spices and beyond, here's a guide to nature's own ingredients for a more beautiful you.
 
· Soul singer Ledisi shares insights on how she keeps her looks as silky smooth as her Grammy-nominated voice.
 
· Stick and Move: Boxer Yolanda Ezell takes readers inside the ring with tips on how to incorporate boxing techniques into a championship workout.
 
· BJ Reed discusses how a commitment to fitness helped her cope with a difficult breakup, as well as eliminate joint pain.
 
· Singer-songwriter Maiysha details how she's developed a successful, nurturing relationship-with food.
 
· Living Green! Nine simple, green-friendly tips to observe in your home every day.
 
· Writer Jessie States goes green in the fullest sense with an eco-conscious journey to the forests of Brazil.
 
· Beware of Your Plate: Know what allergies lurk in your food before it's too late.


For additional information or to set up an interview with anyone at Heart & Soul, please email Chris@OneDG.com, or call 213/840-8740.



Next in Heart & Soul Magazine

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In the February -March 2009 issue of Heart & Soul

FEB_09_OBAMA_COVER.jpgYou'll love the love stories in our February/March issue. We've got love-at-first-sight love, love-the-second-time-around love, love across the ages, love on the job and even presidential love. Also learn the moves to the best total-body workout and the steps to take to protect your identity. Find out common myths about depression and the good news about heart disease. Get back on track financially and getaway to a romantic inn...all in the February/March issue of Heart & Soul, on newsstands now!

Thumbnail image for Angie_Stone_cover.1061001.jpgHeart & Soul magazine is celebrating its 15th anniversary!  As a gift to our readers, you can sign up for a 2-year subscription for $15.  See how you can take part in this on-going celebration of health, wealth and wellness!!
 
a.) Get your very own subscription!
 
b.) Get a subscription for the women in your life!!  (They make great holiday gifts!!)
 
c.)  Forward this email to every woman you know!!!
 
Go to www.heartandsoul.com and enter this special promotions code: HS15.  Happy reading!!! 

Writers Guidelines

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Thank you for your interest in writing for HEART & SOUL, the total life empowerment magazine for today's African-American woman.

We feature articles that help our readers live a healthy, wealthy and wise lifestyle. We look for articles on health and fitness, wealth building and knowledge and wisdom building.

Word length is given upon assignment. Please send a query letter rather than submitting a completed manuscript, and understand that we will contact you if your query is selected. If we think your subject is of interest to our readers but you are a writer new to HEART & SOUL, you may be asked to submit the completed manuscript on speculation. Payment will be made if the article is accepted.

Give us a clear outline of your story; one page is sufficient. It would also help to include a brief biography that describes your writing experience, and some clips. If you would like to submit more than one idea, write a separate query for each topic. Check our masthead in the current issue for the names of the appropriate editors. All manuscripts must be typed and double-spaced. (We suggest that you keep a copy of your original manuscript.) We cannot be responsible for unsolicited material. Be sure to include your name, address and daytime phone number, and include a self-addressed stamped envelope. Allow six to eight weeks for review.

Our address:

Heart & Soul Enterprises, LLC
2514 Maryland Avenue
Baltimore , MD 21218
Attn: Editorial Dept.
Send queries to:editor@heartandsoul.com

We look forward to hearing from you!

Online Social Networking Internship

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Heart and Soul Magazine is the pre-eminent health and fitness magazine for today's African-American woman. The publication has a bi-monthly circulation of 300,000 and a readership of more than 1.5 million. As part of our growth initiatives, we seek to increase our presence online, so that we may expand our current readership base.

Heart and Soul Magazine seeks talented college students to participate in our Fall 2008  Internship Program as an Online Social Network Intern. Our Fall 2008 Internship Program begins on September 10, 2008 and continues through December 7, 2008.

Responsibilities

    Managing our social network profiles on Facebook and MySpace
    Building friends lists and interacting with users on various social networks
    Creating and disseminating e-newsletters and e-promotional blasts
    Developing podcasting
    Acting as the liaison between our brand and the social network communities and  
    Posting news stories and adding relevant tags to maximize searchability and engage discussion amidst online community.
      

Qualifications


Interested students are expected to have demonstrated an interest in media, specifically print, Internet and/or magazine publishing, and have a current grade point average of 2.5 or better.  Interested students must also be a self starter with strong follow-through ability; heavy Internet user with detailed knowledge of social networks like MySpace, Facebook, Friendster and others; excellent communications skills - both written and verbal; good Microsoft Office and Microsoft Vista skills; and be an innovative and creative thinker.  In addition, applicants must have excellent spelling, proofreading, and communication skills, be detail oriented, well organized, and possess the ability to take initiative and work independently.

Compensation


This is an unpaid internship requiring 15 - 20 hours of work per week.  We will assist those students seeking course credit for this internship.

Application Procedure

   Interested students should forward their resumes, cover letters and writing samples. Completed applications should be mailed to:

Riza J. Redd
Assistant to the Publisher
Heart and Soul Magazine
2514 Maryland Avenue
Baltimore, MD 21218
rredd@heartandsoul.com

Incomplete applications will not be considered for the internship program.  Please visit our website at www.heartandsoul.com.  Heart and Soul does not discriminate on the basis of race, religion, national origin, color, sex, age or handicap.

Heart and Soul Internships

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Publishing Internship

Heart and Soul Magazine is the pre-eminent health and fitness magazine for today's African-American woman. The publication has a bi-monthly circulation of 300,000 and a readership of more than 1.5 million.

Heart and Soul Magazine seeks talented college students to participate in our Fall  2008 Internship Program.  Interns have the opportunity to learn the many different facets of magazine publishing, including production, sales, marketing, public relations, event and database development, accounting and business planning.  Our Fall 2008 Internship Program begins on September 10, 2008 and continues through December 7, 2008.  

Responsibilities

    Assisting with administrative duties
    Filling requests for sales and editorial staff
    Creating and executing communications and marketing strategies
    Researching and coordinating mailings
    Arranging PR activities and
    Coordinating special events.
      

Qualifications

Interested students are expected to have demonstrated an interest in media, specifically print and/or magazine publishing, and have a current grade point average of 2.5 or better. The ideal internship candidate must be a team player, able to prioritize a heavy workload, have ability to multi-task, and have a strong knowledge of Microsoft Word, Excel, PowerPoint and Windows Vista. In addition, applicants must have excellent spelling, proofreading, and communication skills, be detail oriented, well organized, and the possess ability to take initiative and work independently.

Compensation

This is an unpaid internship requiring 15 - 20 hours of work per week.  We will assist those students seeking course credit for this internship.

Application Procedure

Interested students should forward their resumes, cover letters and writing samples. Completed applications should be mailed to:

Riza J. Redd
Assistant to the Publisher
Heart and Soul Magazine
2514 Maryland Avenue
Baltimore, MD 21218
rredd@heartandsoul.com

Incomplete applications will not be considered for the internship program.  Please visit our website at www.heartandsoul.com.  Heart and Soul does not discriminate on the basis of race, religion, national origin, color, sex, age or handicap.

Bio: Edwin V. Avent

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Edwins_Picture.jpgEdwin V. Avent,
President/CEO/Publisher

Edwin V. Avent is the President, CEO and Publisher of Heart & Soul Magazine the nation's leading health, fitness and life solutions magazine targeting African-American Women. In this capacity Mr. Avent is responsible for all day-to-day activities associated with running the
magazine including advertising sales,marketing, promotions, editorial, design, circulation and newsstand sales. A driven, motivated and visionary entrepreneur, Mr. Avent has over 20 years of experience in magazine publishing, advertising, marketing and sales. He also has over 12 years of health related marketing experience.

Immediately prior to acquiring Heart & Soul, Mr. Avent served as Co-owner, Executive Vice President and Chief Operating Officer of Twenty First Century Group (TFCG), a Baltimore, MD based advertising, public relations and strategic planning firm. He directed all day-to-day management, account services and new business development efforts.

Prior to joining TFCG, Mr. Avent founded and served as President/CEO of U.S. Prevention Marketing Group (USPMG) producers of the first brand of condoms targeting African Americans called Umoja Sasa condoms. Established in 1991, Mr. Avent was the driving force behind USPMG's success in launching national HIV/AIDS prevention campaigns and realizing their health education and prevention marketing mission.

His magazine publishing career began at Cornell University in 1981 when he founded and served as publisher and sales manager of Equity Magazine, a campus based magazine for Cornell's minority student population. He followed that experience by helping to launch The Ithaca Times Weekly Newsmagazine where he served as the Advertising Sales Manager. In 1985 he joined Career Communications Group, Inc., publishers of U.S. Black Engineer Magazine and Hispanic Engineer Magazine. There he held various positions of increasing responsibilities including advertising account executive, marketing director and director of sales and promotions.

Mr. Avent is an active participant in the Baltimore community; co-founder and board member of Black Professional Men, Inc.; he has also served on the board of directors of Associated Black Charities, Inc. He is a graduate of The Leadership Program and has been recognized by the Baltimore Business Journal as one of its "40 under 40" future business leaders. He holds a Baccalaureate Degree in Policy Analysis and Management from Cornell University. Mr. Avent is married to his wife, Tracey, has a son named Austin and they reside in Hanover, Md.

Bio: Yanick Rice Lamb

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yanickEditor.jpgYanick Rice Lamb
Editorial Director, Heart & Soul

Award-winning journalist and author Yanick Rice Lamb returns to the helm of Heart & Soul as editorial director. Her editorial vision led to the health and fitness publication becoming one of the largest and most successful magazines targeted to African Americans.

She experienced similar results as founding editor of BET Weekend , helping it become the second-largest publication targeted to African Americans with a circulation that grew from 800,000 to 1.3 million in three short years.

Yanick has kept her fingers on the pulse of young men and women as a lecturer and News-Editorial Sequence Coordinator in the Department of Journalism at Howard University in Washington . She has also served as a magazine publishing consultant, an editor-at-large at Essence and a contributing editor for Emerge .

Previously, Yanick worked for The New York Times Company for 10 years, most recently as a senior editor at Child magazine. At The New York Times, she worked in various roles, including assistant style editor, deputy home and living editor, assistant editor of the Connecticut Weekly , and metropolitan copy editor. She was also a copy editor at The Atlanta Constitution and a reporter at The Toledo Blade . Yanick and her staffs have won numerous editorial and design awards, including a Folio: Editorial Excellence Award and a McDonald's Black History Maker of Today Award in Journalism.

Yanick, who served twice as president of the New York Association of Black Journalists, is the co-author of Born to Win: The Authorized Biography of Althea Gibson . She also wrote the text for The Spirit of African Design and was a contributor to Health & Healing for African-Americans, Sisterfriend Soul Journeys and Aunties .

A graduate of Ohio State University , she will also receive a master's in business administration from Howard University during this academic year. She is married and has one son.

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